Small Market, Big Heart is a full-length documentary designed to share the compelling story of the people of Sacramento and their battle to get and keep a professional sports franchise over the last 27 years. This story has many heroes, but one common theme – a community with a huge heart. As a small market, Sacramento has faced enormous adversity, first in landing an NBA franchise and then maintaining that franchise through both good and bad economic times. The one constant has always been incredible community support, as the Kings have sold out all of their games in 19 of 27 seasons in Sacramento.
Over the last year, faced with the possibility of losing their team, grassroots movements fought to engage political leaders to fight for Sacramento’s one and only professional franchise. The outcome was nothing short of a miracle, as the combined efforts of many, led to an NBA first — a one year extension for a city to get a new entertainment and sports complex built.
This film will illustrate Sacramento’s struggle to remain relevant in the high-stakes game of professional sports. The story is told through the eyes of long-term members of media, former and current members of the Sacramento Kings franchise, local politicians and lastly, the common members of the Sacramento community that stood tall in the face of adversity.